During the COVID-19 everyone is trying to meet their need. Even your customers are keeping their expenses to a minimum for obvious reasons.
At the same time people have realized the importance of marketing services. If your marketing is in place you will continue to get the work even during the COVID-19.
I see the COVID-19 situation a little differently. Since your competitors are not aggressive in their marketing approach, this is the best time for small businesses to grow.
Let’s accept the fact that, winning a new customer is relatively not easy. So focus on giving the value add to the existing customers even if they are not paying enough. This way you will come out stronger.
If you are a small business owner, here are few tips for growing a successful business.
1. Market Research:
Most of the companies are shifting their physical business model to an online business model. They are also launching new products and services. I recommend doing detailed market research which can give you an edge while marketing your own company.
Make yourself reachable for the customers through all the possible communication channels such as social media, website, email etc.
Watch your competitors closely and see if you can implement a few of their good practices in your business.
2. Keyword Analysis:
Don’t waste your marketing budget on irrelevant keywords. Focus on detailed keywords rather than poorly researched ones.
It’s your consultant’s job to do thorough research and provide competitive keywords information.
I would recommend focusing on the local keywords this time.
3. Google My Business:
Update your Google My Business page regularly with the intent of local visibility.
Also, create a post around your Google reviews and share the same on your social platform.
People are searching for the best service providers as they do not have enough budget to try everyone and they end up looking for Google reviews. So use Google reviews in the best possible way.
4. Communication:
Everyone including your customers and employees wants to know the business updates.
Share everything changing in the business. If your customer is looking for a product or service, communicate the same.
Do the same even if you are discontinuing any product or service.
This step will help your audience to make the right decision.
5. Challenging Remote work:
During COVID-19 remote work was the only option left. Slowly most of the businesses found a way to the remote work.
For example, people involved in the property investment are giving the property tour on Zoom call.
Marketing consultants are working from home full time.
Help your customers to figure out the best way to buy your product or services.
You can make yourself available through a website, Facebook Catalogues, Google shopping Placements etc.
Feel free to ask if you have any questions. We can also help to implement this model for your small business.