Case Study 1
How we changed the game for an e-commerce client based out of Australia?
The client owning a small business in Australia approached us with the problem of increasing the traffic on their website. They just had a new website and wanted to increase foot falling to increase more sales.
Since it was a brand new website, we started with on-page SEO and checked all the parameters. Then we prepared a strategy for off-page SEO considering the traffic that would come from organic search as well as socials.
Next, we started focussing on the strategy!
While preparing the strategy, we did a thorough competitor analysis and came up with the keywords we wanted to rank for. This was taken into consideration for our off-page SEO strategy and now all we have to do was to build authority for the website.
Results
We first started seeing an increase in traffic within the first 6 months of the campaign, but we had advised the client (as we do to all our other clients) to be patient for the first 12 months. We started hitting the Google Ranking after 12 months, and the website traffic increased to 127K. Above is a screenshot of the same.
There was a huge spike in sales and with consistent efforts we have maintained the same over the past few years for them. The client’s sales are over the roof, and they are super happy. The one thing which I honestly advise all my SEO clients is to be patient with the results. Since we employ only white hat SEO techniques, there is a particular time frame which comes with achieving the desired results.
As a digital marketing agency, this is also the reason we are very particular about the clients we work with. We strive to build the relationship based on trust, honesty, right guidance and excellence. A lot of time, people want quick results, and we have other strategies for the same like paid marketing, but in the longer run you would want your website ranking on Google and doing all the work for you.
We also believe every client and their small business is unique and prepare a strategy accordingly. This is why we do not share the strategies here because every strategy is curated differently and is specific only for that particular client’s needs only.
But if you would like to know what online strategy will work for you, drop us a note, and we will schedule a call with you to know more about your business, goals and needs.
Case Study 2
How we increased the traffic for a psychotherapist client based out of London through paid marketing (Google Ads)?
When this client onboarded with us, they were clear with what they wanted – results through paid marketing. After careful assessment of their business goals, and the outcomes they desired, we chose an effective marketing plan through Google Ads for them.
They already had a website, and since it had been around sometime, we decided to go ahead with the same. The goal we wanted to achieve was to increase the traffic on the website through Google Ads, which would ultimately help them receive more enquiries and sales.
We started with researching their target audience by various demographics. Once we had a clear picture of their target audience, we moved to the next stage – competitor analysis. This helped us in understanding what other psychotherapists are targeting, and if it will be relevant for us. The entire research process lasted for 4 weeks. We do a thorough competitor analysis for all our clients to create targeted ad campaigns for the most optimised results.
Based on the analysis we had done, and the data we had collected, we launched the Google Ad campaign in the 5th week. Once we started getting enquiries, we played around with the campaign till it was optimised completely so that only the target audience (in the right location, right age group etc) would reach out.
Results
We started getting tons of enquiries shortly afterwards, and their website got a HUGE traffic. They received 122503 impressions. Below is the screenshot of the same:
The client was extremely happy and they renewed their contract with us. Their sales were through the roof and they got the much needed lift they were looking for. We are still continuing to work for them and expand their business through Google Ads.
We can do the same for your business if you are ready to invest in the right kind of marketing. Cases like these are very common for most of our clients where we see them getting new business/enquiries/sales etc by the digital marketing plans we curate for them through our agency.
Case Study 3
How a luxury lifestyle brand based out of Australia grew 8X through Organic Marketing (SEO)?
One of our long and trustworthy clients was into the high-end luxury niche. They created lifestyle products with superior quality and were based out of Sydney, Australia.
When they onboarded with us, they were a completely new business. They had a website but they were yet to start any marketing on their website yet and trusted us with all their digital marketing needs. We fixed a few issues on the website including the CTAs to optimise the incoming traffic.
After the initial few calls of getting to know each other, they insisted on Paid Ads to generate leads for their business. As a digital marketing agency with 10+ years in the industry, we know that at times, what the client wants, may not be what the client needs. We advised her to start with Organic marketing as the business was very new, and we had a very specific strategy for their niche.
Whenever a new client comes to us, we first analyse the stage, their niche and other factors revolving around the business to curate the best route for any client to get success. It narrows down to a choice between either Organic Marketing or Paid Marketing.
After narrowing down to a SEO strategy, we first optimised their website for on-page SEO and then consistently started working on it month-on-month. The client was kept up-to-date every few weeks on the update, and how far we had come.
The main focus here was to drive results by helping her rank around her top-most competitor in Sydney for certain keywords and to continuously feed her GMB page to increase her online visibility since this was a local business.
Results
Consistent efforts, and changing the strategy every few months as per the long term plan we had, we finally started seeing the results. Their traffic grew over the website, and they started making a lot more sales than before.
They renewed their contract with us (as do most of our clients!), and continued working with us. This is the benefit of having businesses who are early stages work with us. We get to see their growth, and once they grow, we get to see them then grow exponentially through our efforts.
Below is the data for this client for the last 90 days. The analytics speak volumes and the impressions on their website alone is 450K!
The client was very happy with the results and started recommending our services to friends and families of theirs. We have result-oriented trust based relationships with all of our clients, as we we are very transparent throughout the process on what will work and what won’t. One of the mission statements of BigBootmedia is to bridge the gap in the industry where digital marketing firms make false promises to business owners on the pretext of getting them immediate results by hook or crook. Nothing happens immediately, everything takes consistency, effort and the right strategy. This is where we come in.
If you are here, you are here for a reason. If you are looking for a digital marketing agency who has the right knowledge, knows exactly what you need to succeed and is willing to be honest all throughout with you, then we are a right fit for you and vice-versa. Let’s connect for a quick no-obligation call.