If you’ve been putting in the hours but your marketing still feels like it’s not quite landing, you’re not alone. Sometimes, it’s not about overhauling your entire strategy — it’s about fine-tuning the right pieces.
As someone who works closely with small businesses every day, I’ve seen firsthand how a few smart adjustments can shift momentum in a big way. So, instead of doing more this week, what if you just did a few things better?
Here are five unique marketing tweaks you can actually action this week — no fluff, no jargon, just practical improvements that can help you show up stronger and convert better.
1. Change Your Homepage Headline to Speak to Your Client’s Pain Point
Look at your website’s homepage — what’s the first thing it says?
If it’s something vague like “Welcome to [Your Business]” or “We provide digital solutions”, it’s time to change that. People don’t care who you are — they care what you can do for them. A great headline addresses a problem your audience has and positions you as the solution.
Example fix:
Before: “We create websites.”
After: “Get a Website That Brings in Clients, Not Just Clicks.”
Need help rewriting your homepage? We covered this in One Website Mistake We Fix All the Time — it’s a good place to start.
2. Create a Reusable ‘Mini-Audit’ Story for Instagram
Your stories aren’t just for vibes — they can be strategic too. Try creating a weekly “Mini Audit” series where you review a common marketing mistake (anonymously), how you’d fix it, and what the result could look like.
It positions you as the expert and encourages people to reach out for their own review.
Pro tip: Add a CTA like “DM us ‘AUDIT’ to get yours” and save it in a highlight.
3. Rework the Meta Descriptions of Your Top 3 Pages
Go to Google and search for your brand or a few key services you offer. What shows up in the preview text below the link?
That little snippet is your meta description — and it matters. If it’s generic, outdated, or just plain missing, people won’t be inspired to click. Rewrite it using emotional hooks, value-driven phrases, and a clear call-to-action.
Example:
“Struggling to get leads? Our Melbourne-based agency builds SEO-driven websites that actually convert. Book your free consultation now.”
4. Add a ‘Why Work With Us’ Section to Your Website or Link in Bio
Let’s face it: most service businesses sound exactly the same.
A simple section or carousel that shares why clients choose you over others can make a huge difference. Whether it’s your approach, your turnaround time, your communication — spell it out.
Even better? Turn it into a carousel and post it across Instagram and LinkedIn this week. It creates instant differentiation.
5. Clean Up Your Google Business Profile (GMB)
This one’s easy to overlook, but so powerful.
Go into your Google Business Profile and:
- Add new photos (your last upload might be 2022…)
- Update hours, services, or offers
- Post an update or recent review
- Add a short video (yes, even 10 seconds of your workspace counts)
This gives Google fresh signals that your business is active — and helps potential clients trust you.
These marketing tweaks may seem small on their own, but together, they send a loud and clear message: your business is alive, active, and serious about showing up for your audience.
You don’t need to do everything at once. Pick two to start with, implement them this week, and track the difference. If you’re curious how this all ties together into a strategy that actually works, let’s chat — or check out how Big Boot Media helps small businesses grow with clarity.
Because better marketing doesn’t mean more marketing. It just means smarter.