
Did you know that over 90% of consumers conduct online research before making a purchase? That’s right – before they even step foot in your store or visit your website, they’re already scouring the internet for information. So, if you want to stand out in today’s competitive market, you need to do more than just advertise – you need to truly understand your customers.
I am talking about getting to know them like the back of your hand – understanding their needs, interests, and behaviors. What makes them tick? What are they searching for? Especially for small businesses, this means really honing in on your local audience and what matters to them. Let’s dive in and learn how you can do just that.