How To Optimise Google Ads For Better Conversion?

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Did you know that over 90% of consumers conduct online research before making a purchase? That’s right – before they even step foot in your store or visit your website, they’re already scouring the internet for information. So, if you want to stand out in today’s competitive market, you need to do more than just advertise – you need to truly understand your customers.

I am talking about getting to know them like the back of your hand – understanding their needs, interests, and behaviors. What makes them tick? What are they searching for? Especially for small businesses, this means really honing in on your local audience and what matters to them. Let’s dive in and learn how you can do just that.

LATEST GOOGLE UPDATES REGARDING SEARCH ENGINE OPTIMISATION (SEO)

Search engine optimization (SEO) is an ever-evolving field, and it’s essential to stay up-to-date with the latest updates from Google to ensure your website’s ranking is not affected. Google frequently updates its algorithms to provide the best possible search results for users. Here are some of the latest Google updates regarding SEO that you need to know.

  1. Passage Ranking

Google’s Passage Ranking is one of the most significant updates in recent years. This update focuses on the ranking of individual passages within a web page rather than the entire page’s content. With Passage Ranking, Google can identify the most relevant passage on a page and rank it accordingly. This update benefits long-form content creators, where there are many relevant sections to a page.

5 THINGS TO REMEMBER AFTER YOUR NEW WEBSITE IS LIVE

Congratulations on launching your new website! Now that your website is live, it’s important to remember a few key things to ensure its ongoing success:

Monitor website performance: Keep a close eye on your website’s analytics to track its performance. This will help you understand how visitors are interacting with your site, which pages are getting the most traffic, and where visitors are coming from.

Update your website regularly: Keep your website content fresh and up-to-date to keep visitors engaged and interested. Regularly add new content, update existing pages, and ensure that all information is accurate and relevant.

HOW ‘LEARNING LIMITED’ STATUS IMPACTS YOUR FACEBOOK AD PERFORMANCE

Facebook has made the ad platform so easy to understand still, but there are a lot of things we need to keep in mind while running the ads successfully.

Active and inactive are not the only two statuses you will see often.

If you are running a Facebook ad, you might have noticed the popular status ‘Limited Learning’.

5 THINGS TO REMEMBER – IF YOU ARE RUNNING A SMALL BUSINESS

During the COVID-19 everyone is trying to meet their need. Even your customers are keeping their expenses to a minimum for obvious reasons.

At the same time people have realized the importance of marketing services. If your marketing is in place you will continue to get the work even during the COVID-19.

I see the COVID-19 situation a little differently. Since your competitors are not aggressive in their marketing approach, this is the best time for small businesses to grow.