You’ve spent hours (maybe weeks!) building your website. The fonts are perfect, the images pop, and you’ve told everyone from your mum to your dog walker that it’s live. So why—why—can’t you find it on Google?
Take a deep breath. You’re not alone. This is one of the most common questions we get, and there are a few very real (and fixable) reasons your site might be playing hide-and-seek with the world’s biggest search engine.
If you’ve ever managed a Facebook or Instagram page, you’ve probably seen that little blue “Boost Post” button calling your name. It’s tempting, right? Just a couple of clicks and—boom—your post is being shown to more people.
But if you’re serious about growing your business through paid social, you’ve probably also heard people say, “Don’t boost—run real ads instead.” So… what’s the deal? Which one actually works better? And when should you use one over the other?
Let’s break it down in plain language—no jargon, no fluff.
A boosted post is basically a quick promotion of something you’ve already posted on your Facebook or Instagram page. You pick your audience, budget, duration—and that’s pretty much it. It’s super simple and user-friendly.
The goal of a boosted post?
Boosting is great when you want more eyeballs on something you’ve already shared. Think event announcements, testimonials, or a new product launch.
Want help figuring out which ad strategy suits your business?
When people talk about “real ads,” they mean using Facebook Ads Manager. This is a much more advanced tool with more control and customisation.
With real ads, you can:
In short: Real ads give you better control, targeting, and results—but they require a bit more strategy.
It really depends on your goals:
But boosted posts are limited. You can’t fully customise your campaign objective, and the targeting isn’t as sharp.
When contesting between boosted posts vs real ads, then keep this metric in mind: if you’re investing money and want measurable results, Ads Manager is the way to go.
Boosted posts are a bit like training wheels—they’re useful at first, but eventually, you’ll outgrow them and would want to switch to real ads. So the real question is not boosted posts vs real ads, but what do you actually want to achieve through them!
The key is not to spend more, but to spend smarter.
If you’re a local business owner trying to make Facebook Ads for your business work, you’ve probably had this thought: “I’m spending money, but where are the customers?”
Facebook Ads can bring in a steady flow of local leads—but only if you know what you’re doing. Otherwise, you’re just throwing money at Mark Zuckerberg and hoping for the best. Let’s fix that.
Here’s exactly what works for local businesses in 2025, and how you can make your ad budget count.
Google Calendar is already a powerhouse when it comes to managing your schedule, but did you know you can take it to the next level? With premium scheduling in Google Calendar life becomes easy for a busy professional. Whether you’re a business owner, freelancer, or just someone who juggles multiple commitments, optimising your calendar can streamline your workflow, save time, and reduce scheduling headaches.
Google Calendar is already a powerhouse when it comes to managing your schedule, but did you know you can take it to the next level? With premium scheduling in Google Calendar life becomes easy for a busy professional. Whether you’re a business owner, freelancer, or just someone who juggles multiple commitments, optimising your calendar can streamline your workflow, save time, and reduce scheduling headaches.