I’ve had many conversations with small business owners who’ve been burned before—by big promises, confusing strategies, or just not knowing what to expect from a digital partner. And I get it. Choosing a marketing agency isn’t just about outsourcing work. It’s about finding someone you can trust with your brand, your time, and your money. […]
Category: Neuromarketing
Skype Has Officially Retired — Here’s What to Do Next
After nearly two decades of connecting the world, Skype officially retired on May 5, 2025. While it didn’t come as a complete surprise (usage had been on the decline for years), for many individuals and businesses, Skype’s farewell still marked the end of an era. Whether you were using it for weekly catch-ups, international team […]
What Google Actually Cares About (Hint: Not Just Keywords)
When people hear “SEO,” their mind often jumps straight to keywords. And yes, keywords matter—but if your SEO strategy stops at stuffing them into your page, you’re not just behind… you might be invisible. So the real question arises: What does Google actually care about? Google is much smarter (and more human) than most people […]
User Experience Meets Neuromarketing — How to Optimise Your Site for Human Behaviour
When it comes to websites, we often focus on design, keywords, and technical SEO — and forget the real decision-maker on the other side of the screen: the human brain. It’s not just about making your site look good. It’s about how your visitors feel when they land there. This is where user experience (UX) […]
How Blog Content Affects Your SEO
If you’ve ever wondered whether blog content really matters for your website’s SEO—spoiler alert: it does. In fact, blogging is one of the most powerful (and cost-effective) ways to boost your visibility on Google. But not all blog content is created equal. In this post, we’ll break down why blogging works, what kind of content […]