Let’s get into why organic marketing might not have worked for you before. If you’ve tried it and didn’t see the results you hoped for, there could be a few reasons.
We’re going to look at some common mistakes, which are usually the reasons for this!
This blog will guide you into understanding what went wrong and how you can make things better moving forward.
SEO Strategies weren’t fully aligned with your target audience’s needs
When organic marketing doesn’t yield expected results for you then there are good chances there is a misalignment with your target audience’s needs.
The first step in SEO strategy involves conducting audience research, analyzing data, and sometimes even direct engagement to gather insights. If your content directly addresses your audience’s specific pain points and interests, you significantly increase the chances of engagement and relevance.
When you fail to do this, you may not see expected results you were hoping for.
As a Small Business Owner YOUR Patience ran thin 🙁
We hate to say it, but we need to say it – Your patience ran thin!
Organic marketing is a marathon, not a sprint, requiring patience and consistent effort. This fact is seen in the numerous case studies, including those where clients waited a full 12 months to evaluate their organic marketing strategies’ effectiveness. As a bespoke digital marketing agency, we recommend our clients to wait for a complete for 12 months before they can see results.
In the cases where the businesses that stayed the course, refining and consistently applying SEO best practices, content creation, and audience engagement, often witnessed remarkable results.
Success is not an overnight journey, and the same is true for Organic Marketing too.
Unhealthy Link Building Practices
If you relied on on unethical link-building strategies, then your website has undergone more harm than good. Google’s algorithms are adept at identifying and penalizing such practices, and these can severely impact your website’s visibility.
Even if it takes time and effort, we advise strongly against unhealthy link building practices.
Not using SEO Best Practices
SEO uses strategies like keyword optimization, which involves researching and using terms your audience searches for. Along with this creating quality content that provides value to your audience is essential.
These practices ensure your marketing efforts are visible to your target audience on search engines, significantly improving your online presence and effectiveness. Ignoring these basic rules can greatly diminish the visibility and reach of your marketing efforts.
If your previous attempts at organic marketing didn’t yield the success you hoped for, don’t be disheartened. Aligning yourself with the right marketing agency can yield the results. At BigBootMedia, we are highly transparent with all our clients and ensure we implement only white hat SEO practices. If you would like to know more about us, simply go here.
Other helpful links for you:
- Latest Google My Business Update: Auto-Tagging for Enhanced Conversion Tracking
- De-mystifying Local SEO- How it empowers your small local business
- Important Google Update: GMB Page no longer highlights posts after 6 months
- Is Organic Marketing better than Paid Marketing for Small Business?
- Effective SEO Tools Every Small Business Owner Needs
- From Vision to Achievement: How Google Ads Transformed a Small Business’s Journey