5 Tips to Ensure your SALES PAGE Makes an IMPRESSION [If you haven’t done this before, You Should Try it]

Writing a sales page is tough right? We are right there with you! It can get:

Overwhelming + Confusing + Ineffective

While there are challenges in it, but like every good thing, it is also extremely rewarding if you do it right. This is the reason, we share with you 5 TIPS to get it right.

These are all from our very own experience when we first started. So if you are there where we are, then there’s no need to be frustrated. You will find clarity after reading our tips – we promise!

Do YOUR Homework

We suggest to start with the right preparation before getting into the actual details. This starts with the right mindset to get things done in a way which would actually benefit you. For us, it works when we have everything on paper and the first things we do is to ask ourselves the right questions. Here we are sharing with you the questions we ask ourselves:

The first questions you need to ask yourself–

1. Who are you writing for?
2. What features do you want to let your customers know?
3. Why your product is as good as it sounds?

Once you have nailed the questions, it’s time to put into practice what you have noted down.

A good sales page would:

1. Have clear headlines and descriptions
2. Solve a problem for the user
3. Guide the user to the action they want to take
4. Guide the user to the action they want to take
5. Have CTAs strategically placed after value descriptions”
6. Not just lead the customer to take an action, but educate the customer so they get the most out of the page even if they decide not to take any action.

In order to to do the above, you need to:

1. Make it easier for your customer to understand what you are trying to achieve – Imagine this, if your proposition is too difficult then they may either:
   < Get confused
   < Get lost
   < Lose interest
   < Or simply be turned off

None of the above will result in them taking an action or leading to sales. Put yourself in their shoes, and now write the page on what you would want to see on a sales page.

2. Clear CTAs which do a job: Your CTAs are like signboards used for navigation. If they are not placed strategically, they will lead your customers to:
   < Either not take an action
   < Or take a wrong action

Imagine a signboard which points to left when it needs to point to right. Misleading, right? That’s what incorrectly placed CTAs do.

Your job is to ensure, your CTAs help them move from one section to another section of information strategically. One good reference to use here could be the AIDA model used in sales.

A – Awareness
I – Interest
D – Desire
A – Action

(Also we have a free resource coming up shortly, keep an eye out on Big Boot Media’s Resources Section.)

3. Don’t try too hard to sell: Using a clear model and strategically placed page, can lead to sales. You need to be careful to avoid trying to look like selling. Why?
   Because sales is an experience but when you sound too salesy it spoils the experience and makes the customer not stay on your page.
4. Write it as if you are providing an experience:
   Imagine going to a showroom, and the salesman showing you around with utmost patience, care and love. Would you buy from them? Most probably yes! It is the the same with your sales page.
5. Why should they buy from you? Sales is a game of psychology and your customers need to be given enough social proof to be able to arrive at the decision making stage. Social proof could be examples like customer reviews and case studies detailing your expertise. The more there are signs of your expertise, the more likely are you to convert them.

We believe if you follow these tips correctly, then nothing will be able to stop you from making your sales page a success. We also suggest looking at our upcoming resources on copywriting, sales page writing etc to get the most out of it!

However, if you need help, feel free to reach out to us below, and we will help you on your journey of creating the perfect sales page which actually sells!

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