Do you find yourself asking this question – “How is it that Social Media Managers have everything figured out?”. We understand it can be frustrating to keep figuring things out on your own, especially in social media. But you don’t have to worry anymore, we have something VERY Special for you!
Never before have we shared the exact strategy Social Media Managers use to strategise, plan and create content (that too for every month of the year). Obviously, you will need to tweak it a bit basis your business, but this is the blueprint.
Let’s get started!
Monthly Social Media Strategy with Goals
1. JANUARY: SETTING THE FOUNDATION
Goal: Define Your Social Media Strategy for the Year.
a) Content Calendar Creation: Develop a monthly content plan that aligns with your brand’s goals and upcoming events.
b) Audience Analysis: Understand your target audience’s preferences, pain points, and behaviour.
c) Competitor Research: Analyze your competitors’ social media strategies to identify opportunities.
3. FEBRUARY: CONTENT CREATION AND OPTIMIZATION
Goal: Create and Optimize Content for Higher Engagement
a) Visual Content: Experiment with video, infographics, and visual storytelling.
b) Hashtag Strategy: Use trending and brand-specific hashtags to expand reach.
3. MARCH: ENGAGING YOUR AUDIENCE
Goal: Create and optimize content for higher engagement.
a) Engagement Campaign: Launch a campaign encouraging user-generated content (UGC) or feedback.
b) Community Building: Respond to comments and messages promptly to establish strong connections.
4. APRIL: DATA ANALYSIS
Goal: Gather insights from your social media activities.
a) Analytics Review: Assess the performance of your previous months’ content and campaigns.
b) A/B Testing: Experiment with different post formats to identify what resonates with your audience.
5. MAY: INFLUENCER COLLABORATIONS
Goal: Leverage influencer marketing for wider reach.
a) Influencer Research: Identify influencers relevant to your industry.
b) Partnerships: Collaborate with influencers to create sponsored content.
6. JUNE: LEAD GENERATION
Goal: Generate leads through your social media efforts.
a) Landing Pages: Design landing pages tailored for social media traffic.
b) Lead Magnets: Offer valuable resources in exchange for user contact information.
7. JULY: FOLLOWER APPRECIATION
Goal: Show gratitude to your loyal followers.
a) Contests and Giveaways: Run contests and giveaways to reward your audience.
b) Milestone Celebration: Celebrate social media milestones and achievements with your followers.
8. AUGUST: SALES CONVERSION
Goal: Drive sales through compelling content.
a) Product Showcases: Highlight your products or services’ unique selling points.
b) Testimonials and Reviews: Share customer testimonials and positive reviews.
9. SEPTEMBER EXPANDING TO NEW PLATFORMS
Goal: Explore new social media platforms for diversification.
a) Platform Research: Identify platforms where your audience might be active.
b) Content Adaptation: Modify content to suit the format and audience of the new platform.
10. OCTOBER: SOCIAL MEDIA ADVERTISING
Goal: Invest in paid social media advertising.
a) Ad Campaigns: Create and manage targeted ad campaigns.
b) Budget Allocation: Allocate budgets for ads that have the potential to deliver the best ROI.
11. NOVEMBER: MEASUREMENT AND ADAPTATION
Goal: Optimize your strategy based on your year’s performance.
a) KPI Evaluation: Review the key performance indicators (KPIs) and set new targets for the upcoming year.
b) Content Adjustments: Make necessary changes based on the audience’s preferences and engagement metrics.
12. DECEMBER: YEAR-END RECAP
Goal: Reflect on your year’s achievements and plan for the next.
a) Yearly Report: Create a comprehensive report summarizing your social media activities and results.
b) Goal Setting: Define your social media goals for the next year, incorporating lessons learned.
Hope this was helpful for you! If you have your hands full, and need someone to manage your social media goals and content strategy for you, then we are here to help!
Book a call with us to discover how we can truly help you!
Other helpful links for you:
- Latest Google My Business Update: Auto-Tagging for Enhanced Conversion Tracking
- De-mystifying Local SEO- How it empowers your small local business
- Important Google Update: GMB Page no longer highlights posts after 6 months
- Is Organic Marketing better than Paid Marketing for Small Business?
- Effective SEO Tools Every Small Business Owner Needs
- From Vision to Achievement: How Google Ads Transformed a Small Business’s Journey