Let’s kick things off with a little joke, shall we? Why did the SEO expert cross the road? To get to the first page of Google, of course! ?

Now that we’ve got a smile on our faces, let’s dive into something a bit more serious – common SEO mistakes that small businesses often make. But don’t worry, I’ve got some simple fixes up my sleeve that’ll have you back on track in no time. So grab a cup of coffee, get comfortable, and let’s talk about how to give your website the boost it deserves.

Mistake 1: Quantity Over Quality

At BigBootMedia, we have a comprehensive On-Page SEO checklist for small businesses for all niches. We then pick up each element of this kit for you, and tailor it specifically for your business and niche.

Here we share with you our On-Page SEO Checklist in detail. We also share below lots of examples which you can easily relate with (whatever your niche may be) and some PRO-TIPS. However, this is just the part 1, stay tuned for part 2! Hope your enjoy this article.

Your On-Page SEO Checklist for Small Businesses:

CHECK#1: Keyword Research and Optimization:

Imagine you’re searching for a cozy café to grab a cup of coffee near your office. You pull out your phone and type in “best coffee shops near me” on Google. Guess what pops up? That’s right, businesses with optimized GMB listings! Here’s why they’re so important:

1. Enhanced Visibility

“Patience is not just about waiting, it’s about how we wait—with grace, with hope, and with unwavering belief in the eventual outcome.” – Anonymous

Patience truly is a virtue. While it may take time to see results, the payoff is well worth the wait. By setting realistic expectations, understanding the factors at play, and embracing the iterative nature of SEO, small business owners can position themselves for long-term success in the digital landscape.

So, keep planting those seeds, nurturing your digital presence, and watch your small business thrive.

Now let’s dive in…..

Setting Realistic Expectations: The Timeline of Organic Marketing Results

Organic marketing is like planting a seed and waiting for it to grow into a mighty tree. It doesn’t happen overnight, but when it does, the rewards are plentiful.

On average, small business owners can expect to start seeing tangible results from their organic marketing efforts within 6 to 12 months. However, this timeline can vary depending on various factors such as industry, competition, and the level of effort invested.

Infact as a digital marketing agency catering to 100’s of clients, we have seen results for most of them in between the 6-12 month time period. However it varies from business to business depending on a number of factors such as niche, location and competition. You can read the case studies here on the websites we managed to get to the first page of Google.

Case Study: Sarah’s Bakery Journey to Organic Success

Let’s take Sarah, the owner of a small bakery, as an example. Sarah began her organic marketing journey by consistently posting mouth-watering photos of her baked goods on social media and optimizing her website for search engines.

After six months of dedicated effort, Sarah noticed a significant increase in website traffic, social media engagement, and most importantly, foot traffic to her bakery. By the end of the first year, Sarah’s bakery had become a beloved local hotspot, all thanks to her organic marketing efforts.

However, this did not happen overnight. Sarah focussed on the following as a part of her Organic Marketing Strategy:

• Building, Updating and Optimizing Google My Business Listing
• Good SEO enriched content on the website
• Distribution of backlinks across the web on high reputable sites
• Continuos blog optimizations to aid as a part of SEO.

Here’s a powerful quote by Seth Godin: “Marketing is no longer about the stuff that you make, but about the stories you tell.”

If you are a small business owner then you already must be feeling the pressure to keep. Trust me, I get it. The main struggle out there is to find ways to stand out and connect with our target audience.

But here’s the thing – have you considered the power of blogging? It’s not just another trendy tactic; it’s a game-changer for small businesses like yours.

Picture this: by consistently dishing out top-notch content, you are not just boosting our SEO; you are building authority, driving traffic, and forging genuine connections with our customers. Sounds like just what YOU need, doesn’t it?

Here’s why, and how YOU can make it work for us. But first…

Why do YOU need Blogs in Organic Marketing if YOU are a Small Business Owner?

“Why Blogging? Because in the Jungle of Marketing, Your Content is the Loudest Roar.”

1. SEO Benefits: Search engines love fresh, relevant content. By consistently publishing blog posts that target relevant keywords and provide value to your audience, you can improve your website’s visibility in search engine results pages (SERPs).
2. Establishing Authority: Blogs are our platform to shine and showcase our expertise in our industry. By sharing valuable insights, tips, and solutions to common problems, we can position our business as a trusted authority in our niche. That’s how we build credibility and trust with our audience! A survey by Technorati found that 61% of consumers have made a purchase based on a blog post recommendation. This indicates that sharing valuable insights and solutions through blogs can help businesses establish authority and influence purchasing decisions among consumers.
3. Driving Traffic: Want more eyes on our website? Well, informative and engaging blog posts are like magnets for visitors. They help increase brand awareness and generate leads, ultimately driving more traffic to our site. Who doesn’t want that, right?
4. Engaging Your Audience: Blogs aren’t just a one-way street; they’re a platform for meaningful conversations with our audience. Encouraging comments and feedback on our posts helps us better understand our customers’ needs and preferences, fostering stronger relationships and loyalty. Research conducted by Ignite Visibility shows that blog comments can increase engagement by up to 10 times. Encouraging comments and feedback on blog posts provides an opportunity for two-way communication with the audience, helping businesses better understand their customers’ needs and preferences.

Now that we are clear that Blogging is the absolute MUST HAVE, let’s dive into how ChatGPT can help you create Blogs. BigBootMedia provides 1 comprehensive blog per month as a part of the Organic Marketing campaign we run for YOU. What is different about this blog post than others? Hours and hours of researched, specific + accurate keywords integrated into your blog for the best discoverability on the web.