So, you’ve got a small business, right? Maybe you’re that florist who can tell a rose from a ranunculus with your eyes closed, or maybe you’re the mechanic who’s brought back more engines from the dead than you can count. Each business has its vibe, its heartbeat. But when we start talking about getting into the whole digital marketing scene, especially the organic side of things, I see a lot of folks feeling a bit lost at sea.
That’s where I come in. Picture this: you’ve just dropped me a line, curious about how to make organic marketing work for your business. That’s our cue to start a little adventure together. I’ve got a bunch of questions that I always ask right off the bat. They’re not just any questions, though. They’re like treasure maps, leading us to the X that marks the spot of your perfect marketing strategy.
In this blog, I’m going to walk you through those four big questions I always ask. It’s kind of like getting to know each other, but by the end, we’ll have a clear path carved out for you to start smashing those digital marketing goals. Ready to dive in?
What Are Your Business Goals?
Understanding the client’s business goals is foundational. Are they looking to increase brand awareness, boost sales, enhance customer loyalty, or establish themselves as thought leaders within their industry?
Each goal requires a distinct approach. For example, a photography e-commerce site may aim to increase sales by showcasing their portfolio and client testimonials, whereas a local florist might focus on enhancing brand awareness within their community through engaging, educational content about plant care.
Who Is Your Target Audience?
Knowing who the business intends to reach is critical for crafting an effective organic marketing strategy. Different demographics use different platforms and respond to varying types of content.
A mechanic shop might target local car owners on platforms like Facebook and Instagram with tips for vehicle maintenance, while a salon could focus on younger demographics interested in the latest beauty trends, utilizing platforms such as TikTok and Instagram to showcase their work and share beauty tips.
What Does Your Current Online Presence Look Like?
A comprehensive review of the client’s current online presence helps identify strengths, weaknesses, and opportunities. This includes their website, blog, social media profiles, and any other platforms where they’re active.
For instance, an automotive industry client might have a strong Facebook page but lack a presence on LinkedIn, which could be a valuable platform for B2B relationships. Similarly, a florist with an aesthetically pleasing Instagram might benefit from SEO improvements on their website to drive traffic.
What Are Your Competitors Doing?
Analyzing competitors can offer valuable insights into what works within the industry and highlight areas where a client can differentiate themselves. By understanding the competitive landscape, businesses can identify gaps in their own strategies and discover new opportunities.
For example, if competitors in the salon industry are not leveraging video tutorials, this could be an area to capitalize on to attract more engagement and followers.
And there we have it! We’ve walked through the core questions that light the way to a strategy as unique as your business. Whether you’re crafting bouquets that whisper secrets of love and celebration, tuning up engines to roar back to life, or anything in between, your journey in the digital world is about to get a whole lot brighter.
Other helpful links for you:
- Latest Google My Business Update: Auto-Tagging for Enhanced Conversion Tracking
- De-mystifying Local SEO- How it empowers your small local business
- Important Google Update: GMB Page no longer highlights posts after 6 months
- Is Organic Marketing better than Paid Marketing for Small Business?
- Effective SEO Tools Every Small Business Owner Needs
- From Vision to Achievement: How Google Ads Transformed a Small Business’s Journey