Facebook has made the ad platform so easy to understand still, but there are a lot of things we need to keep in mind while running the ads successfully.
Active and inactive are not the only two statuses you will see often.
If you are running a Facebook ad, you might have noticed the popular status ‘Limited Learning’.
You won’t see this status if you are just boosting the post. You must refer to the Facebook ad manager to see.
We won’t cover how to run ads here but we are considering you already know it if you are seeing such status.
The Learning Phase:
Once you activate a new ad set, Facebook needs to learn how to best distribute your ad in order to show it to the audience most likely to engage with it. This time period can last up to seven days and is called the Learning Phase.
If your ad set delivers 50+ optimizations within this seven day timeframe, it exits the Learning Phase and your ads are “optimized” according to Facebook’s standards.
Learning Limited:
If after the seven-day Learning Phase period your ad set doesn’t achieve 50 optimization events, it enters “Learning Limited” status.
As per Facebook any ad set goes into Learning Limited phase due to small audience size, low budget or cost control bid.
The good news is that you don’t need to worry about it. It’s a warning that your ad need optimisation to get desired result but your ad won’t stop. It may just not reach its full potential.
You may end up spending more money than usual to get an average result.
Quick tips to avoid getting Learning Limited status:
- Increase audience size: The larger the audience, the more opportunities for people to complete your optimisation event. Add more interest base audience. Example – If you are selling Flowers, your audience could be Party planners, Wedding Celebrants etc.
- Limit the number of ad sets: We recommend using one or two ad sets in each campaign. More than that would decrease the chance of delivering the ads less often.
- Change your optimisation event: Consider choosing an optimisation event that occurs more frequently. For example, move from purchases to add to basket.
- Increase the budget: Setting up a realistic budget is a good thing. For example, if you are selling flowers and just setting up $5 or $10 a day but the realistic budget is $15 a day, you won’t get the desired result. If you will set a correct budget you will get the best ROI.
The best way to optimise the ad is to check its performance on regular basis and make necessary changes. If required don’t hesitate to take the professional help.
If you’re ready to be on the top of the game and achieve the desired ROI with a trusted digital marketing partner, contact us for a quick discovery call. We believe in underpromising and overdelivering.