You started your business, hired someone for your logo and website hoping to naturally draw in more customers.. But wait, those numbers on your left dashboard are not increasing.
In desperate attempts, you hope a short-term SEO will help you, spend 3 months getting those backlinks and then spend next 6 months trying to figure out why it isn’t working.
Here’s the Issue:
The one little thing (or not so little at this point) which you may have missed is a Sales Page!!!
Sales Page – Heard of it, but is it that important?
When we started out, we were getting our business mostly from referrals. At that point of time, we didn’t feel the need for a sales page. But as time flew by, we wanted to focus on branding. This is why we decided to write out a sales page.
In our journey, we did a lot of research and got a clear understanding of the process which we want to share with you. This will help you analyze whether you actually need a sales page or are you doing well without it.
But we want to clear some myths first:
#1 Myth: I will get instant sales if I have a sales page!
#1 Reality: Ummm…….WRONG!!! You will get instant sales if you have a sales page ONLY if you are already attracting your target customers to your website.
The major thing we forget is that a sales page is the last component of Bottom of the Funnel (BOFU) and not responsible for attracting customers. It is responsible for converting existing prospects into customers but not responsible for drawing them to your website. It can be highly effective if other moving components of the machine are already present and functioning smoothly ( SEO > TOFU > MOFU > BOFU).
Let’s smooth things out for you. If you look at it this way, it will make more sense:
Imagine you have a website and you get the below components right (i.e other parts of a well-oiled machine – TOFU and MOFU), then your sales page is like the spark which will ignite the fire. The other components of a well-oiled machine are:
- A website designed for users to give them a good user experience
- On-Page SEO for your website to help Google crawlers kniw what it is about.
- Off-Page SEO (including ethical link building) to put your name out there.
- Paid Ads (to compliment your Organic Marketing)
- And finally a Sales Page to convert those prospects you draw in through your above efforts in to paying customers.
A sales page itself cannot convert until it is a part of a system of other moving parts which actually work well on their own.
Takeaway point from the BLOG: A sales page also is not at the top or middle of the funnel, but at the bottom of the funnel and responsible for conversion rather than attracting customers.
Remember……………
If you are thinking about getting a sales page done, do not look at it in isolation but as a moving part of a WELL-OILED MACHINE!
#2 Myth: Sales Pages should be perfect!
#2 Reality: Errr…. Wrong! Sales is a psychology – what works for one person may not work for another.
Likewise sales pages are also psychology but in the written form. While there are formats you can follow, but there is no one straight way to write it except it should be written “to” And “for” your audience.
So this entire concept of a perfect sales page is a myth. What works for you may not work for someone else and we are very clear on this approach.
HOW DO WE DO IT?
Here is a basic approach we follow for a sales page. When we have a client approach us for writing their sales page, we really take time to understand who we are writing it for:
• Is it a customer who spends most of their time in corporate business meetings?
• Or is it someone who spends more of their time travelling on outdoor shoots?
• Or someone who is a stay-at-home mamma prioritizing the safety of her kids?
Whoever the customer is, the sales page should speak to them.
Let’s now understand – What Happens When Your Ideal Customer finally arrives at the Sales Page?
After going through all the points of a customer journey, when your prospect finally arrives at the sales page, one of the two things is bound to happen:
- They understand your point-of-view, believe on your testimonials, and decide to make a purchase.
- They understand your offer but are not convinced with what you say and decide to keep looking.
This is exactly the point where clients who have a sales page and do not get sales, leaving you super confused on where did you they miss it ❌
So the final question is – Are you really losing out customers without a sales page? Yes, you are losing out prospects who could have turned into customers had you had a sales page.
This is a vast topic, but we wanted to give you a gist of it. Hope it helped you on your journey! We have other important resources related to the same article for you listed below. Be sure to check out and make the most out of it.
We are always open for a chat if you have any questions. Just book a call using the link – https://calendly.com/bigbootmedia/
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