When it comes to running a successful blog, writing high-quality content is just one part of the equation. To ensure your blog reaches its full potential and attracts a broader audience, you need to pay attention to on-page SEO elements.
These are the factors that can significantly impact your blog’s visibility on search engines like Google.
DON’T WRITE YOUR BLOGS BEFORE READING THIS:
- Keyword Research: Keyword research is the foundation of on-page SEO. Before you start writing a blog post, you should identify relevant keywords and phrases that your target audience might use to search for information related to your topic.
- High-Quality Content: Content is king, and providing valuable, informative, and engaging content is crucial. Your blog posts should be well-researched, structured, and free from grammatical errors. Use a tool like Grammarly for an error free text. Aim for longer, in-depth articles that thoroughly cover the topic and answer users’ queries.
Pro-Tip: Create a structure for your blog post on a rough paper. The structure could look like – How often would you want to use sub-headings, will you be including tips after each body of text or will you be adding examples instead to keep your reader engaged.
3. SEO-Friendly URL Structure: Ensure that your blog post’s URL is concise, descriptive, and contains the target keyword. Avoid using generic URLs with random strings of numbers and letters. A well-structured URL enhances user experience and makes it easier for search engines to understand your content.
Pro-Tip: Use a long tailed keyword in your URL. You can find how to generate long-tailed keywords here.
4. Header Tags (H1, H2, H3, etc.): Properly structuring your blog post using header tags (H1 for the main title and H2, H3 for subheadings) helps both users and search engines understand your content hierarchy. Include relevant keywords in your headers where appropriate.
Pro-Tip: Use a long-tailed keyword in the header tags as well. Just don’t use the same one which you used in title. Work around the phrase to add in your header so it doesn’t look like you are stuffing keywords.
5. Internal and External Links: Internal linking involves adding hyperlinks to other relevant pages within your blog or website. External linking, on the other hand, includes linking to authoritative sources that provide additional value to your readers. Both types of links contribute to a better user experience and SEO.
Look at the screenshot below for more clarity:
6. Image Optimization: If your blog post includes images, optimize them by using descriptive file names and alt text that includes your target keywords. Compress images to improve page loading speed, which is a ranking factor.
SEO is an ongoing process, so continue to monitor your performance, make adjustments as needed, and stay up to date with the latest SEO trends and best practices to maintain and improve your blog’s online presence.
Other helpful links for you:
- Latest Google My Business Update: Auto-Tagging for Enhanced Conversion Tracking
- De-mystifying Local SEO- How it empowers your small local business
- Important Google Update: GMB Page no longer highlights posts after 6 months
- Is Organic Marketing better than Paid Marketing for Small Business?
- Effective SEO Tools Every Small Business Owner Needs
- From Vision to Achievement: How Google Ads Transformed a Small Business’s Journey