Why YOU Have Been Doing SEO the Wrong Way! [3 REASONS + 3 WAYS FOR AN EASY FIX]

SEO-WRONG WAY-bigbootmedia-digital-marketing-london

Let’s kick things off with a little joke, shall we? Why did the SEO expert cross the road? To get to the first page of Google, of course! ?

Now that we’ve got a smile on our faces, let’s dive into something a bit more serious – common SEO mistakes that small businesses often make. But don’t worry, I’ve got some simple fixes up my sleeve that’ll have you back on track in no time. So grab a cup of coffee, get comfortable, and let’s talk about how to give your website the boost it deserves.

Mistake 1: Quantity Over Quality

Picture this: You’re pumping out blog posts and articles left and right, thinking more content equals better SEO. But here’s the truth – Google values quality over quantity. Sure, having a lot of content might make your website look busy, but if it’s not providing real value to your audience, it’s essentially just clutter.

Why it’s wrong:

Shallow, poorly researched content doesn’t do much for your SEO. It doesn’t engage your audience, it doesn’t position you as an authority in your field, and worst of all, it might even turn people away from your site.

Easy Fix For You: Prioritize Quality Over Quantity in Content:

Focus on creating valuable, in-depth content that resonates with your audience. Do your research, target relevant keywords, and provide solutions to their problems. Remember, it’s better to have one piece of high-quality content than ten pieces of fluff.

Few Tips to help you out on your blog writing and content journey:

  1. Write with Clarity and Precision: Communicate your ideas clearly and concisely, avoiding jargon or technical language that may confuse readers. Use plain language that is easy to understand, and organize your content in a logical manner. Offer examples, tips and case studies. Take this blog for an instance. You might have seen we have offer easy tips for you to get started. In our other blogs for example this one – we share examples + checklist. This helps you audience grasp your idea quicker than they normally would.
  2. Promote Your Content Responsibly: Share your content across various channels, including social media, email newsletters, and relevant online communities. This helps you to create a smart web of blogs across various platforms. For example: If you were to look at our Instagram Post – https://www.instagram.com/p/C3r7oYUKZDF/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA== , you would notice it is interlinked to our blog: https://bigbootmedia.com/here-are-4-things-i-ask-when-someone-enquires-about-organic-marketing-for-their-small-business/

Similarly, you would find the same link our facebook page as well. Likewise you can create your own interlinked web of posts and content across blog, social media and other channels you use.

Mistake 2: Ignoring User Experience

You’ve poured hours into optimizing your website for search engines, but have you stopped to consider how it looks and feels for your visitors? If your site isn’t mobile-friendly or it takes ages to load, you’re likely driving potential customers away faster than you can say “bounce rate.”

Why it’s wrong:

Google takes user experience seriously. If your site isn’t easy to navigate or it’s a nightmare to load on mobile devices, you’re going to see your rankings plummet faster than you can say “page speed optimization.”

Easy Fix For You: Optimize for User Experience

Take a step back and look at your website from the perspective of your visitors. Is it easy to navigate? Does it load quickly on all devices? Invest in responsive design and optimize your site’s performance to provide a seamless experience for users.

P.S – Ideally, a website should load within three seconds or less on a mobile device to provide the best user experience. Research has shown that mobile users are more likely to abandon a website if it takes too long to load, leading to higher bounce rates and potentially lost revenue or engagement opportunities.

Mistake 3: Chasing Quantity in Backlinks

Ah, backlinks – the holy grail of SEO. But here’s the thing: not all backlinks are created equal. If you’re spending all your time chasing down any and every link you can get your hands on, you’re likely doing more harm than good.

Why it’s wrong:

Google cares about the quality and relevance of your backlinks. If you’re getting links from spammy or irrelevant sites, it’s not going to do much for your SEO – in fact, it might even get you penalized.

Easy Fix For You: Build High-Quality, Relevant Backlinks:

Instead of chasing down every link you can find, focus on earning backlinks from authoritative sites in your industry. Look for opportunities to guest blog, collaborate with influencers, or create shareable content that naturally attracts links. Quality over quantity, always.

So, to wrap it up, those were the three common SEO mistakes that small businesses often make, along with the simple fixes to get things back on track. But here’s the thing to remember – SEO isn’t a sprint; it’s more like a marathon. You’ve got to keep at it, stay consistent, and always be striving for improvement.

So, stay patient, my friend. Keep putting in the work, and don’t get discouraged if you don’t see instant results. Your efforts will pay off in the long run, trust me. Just focus on delivering value to your audience, and your website will thank you for it. You’ll see more visibility, more traffic, and more success as you continue to refine your SEO strategy. Keep at it, and you’ll get there.

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