Why YOUR Social Media tactics won't work if..

Social-Media-Tactics-Bigbootmedia-digital-marketing-agency

Hey there! Now here’s a common pitfall that many people face when trying to UPLIFT their social media presence: following the advice of a self-proclaimed social media guru. Yep, you heard it right. Just because someone has a flashy Instagram profile or a YouTube channel filled with “expert tips” doesn’t mean their strategies will work for you.

Here’s why your social media tactics won’t work if you’re blindly following one of these so-called gurus.

One-Size-Fits-All Doesn’t Work

Ever tried on a “one-size-fits-all” hat? Chances are it didn’t fit perfectly. The same goes for social media strategies.

Your business, audience, and goals are unique, and a one-size-fits-all approach won’t cut it. Genuine experts understand this and tailor their advice to fit specific needs. Gurus, on the other hand, often dish out generic advice that might work for some but not for you.

THIS IS WHAT SHOULD MATTER: Engagement Over Followers

A common piece of bad advice from self-proclaimed gurus is to focus on increasing follower count. Don’t fall for this! Sure, having a lot of followers looks impressive, but what’s the point if they’re not engaging with your content? Engagement is what really drives social media success. You need followers who like, comment, and share your posts, not just a big number next to your name.

The <Quality Over Quantity> Working Formula

“Post every day,” they say. But is it really necessary? Not if you’re sacrificing quality for quantity. Posting mediocre content daily can actually hurt your brand more than help it. It’s better to post less frequently but ensure every piece of content adds value, sparks interest, or prompts interaction. Be aware of wanting to grow too quickly on social media by posting irrelevant content. Growing sustainably on social media is better any day.

Authenticity Matters & here’s why it should MATTER TO YOU!

Here’s a big one: authenticity. Following a guru’s generic template can make your brand come off as insincere or forced. People can smell inauthenticity from a mile away. Instead, let your unique voice and personality shine through your posts. Your audience will appreciate the real you, not a copy-paste version of someone else’s style.

No Magic Bullet

If a guru promises instant success, run the other way. There are no shortcuts in social media marketing. Building a genuine, engaged following takes time, effort, and consistency. Real experts know this and will help you set realistic expectations and long-term goals.

Final Mantra: Learn and Adapt

Lastly, the best social media strategy involves continuous learning and adaptation. The digital world is always changing, and what works today might not work tomorrow. Instead of relying solely on a guru’s advice, invest time in learning about social media trends, analyzing your own performance, and adapting your strategies accordingly.

So, next time you come across a self-proclaimed social media guru, take their advice with a grain of salt. Focus on strategies that are tailored to your unique needs, prioritize quality and engagement, and always stay authentic. And remember, there’s no substitute for learning and adapting as you go.

Keep these tips in mind, and you’ll be on your way to social media success. Good luck!

Call us